Monthly Archives: June 2010

Media Planning….. Are we still in the dark ages ???

Posted on June 9, 2010 by 360peter

Recently I happened to have a chat with a former media colleague, and was amazed at the change of expectation in the global scenario of media planning. In Sri Lanka, back when I first started working over a decade ago, … Continue reading →

Posted in Media Planning | Tagged Consumer engagement, CPRP, grant mccann erickson, grants, GRP, intergrated marketing communication, Media planning, out of the box, Peter Solomon, Sri Lanka Advertising, Sri Lanka media, srilanka television | 1 Comment

Hello world!

Posted on June 9, 2010 by 360peter

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Posted in Uncategorized | 1 Comment

Monthly Archives: June 2010

Media Planning….. Are we still in the dark ages ???

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